RETAIL DESIGN & ARCHITECTURE LEADER

STORE TRANSFORMATION·SPACE PLANNING·CUSTOMER EXPERIENCE

Thoughtful Design.Lasting Impact.

01 / About

Experience across markets.
Impact across every scale.

15+Years of Experience
14Markets
75+H&M + Starbucks Stores
10Designers Mentored

I am a retail design and architecture leader with 15+ years of experience creating commercially effective, customer-focused spaces across 14 markets in the Americas.

Throughout my career, I have worked with global and regional brands including H&M, Starbucks, Sunglass Hut, La Martina, Mossimo, Mario Hernández, and Movistar. My experience covers new stores, major rebuilds, market entries, and projects of different scales and levels of complexity.

I specialize in space planning and complex layouts, balancing brand, commercial, operational, and architectural needs while considering the complete customer journey.

As a leader, I mentor designers to think strategically, strengthen their deliverables, prioritize effectively, and take ownership of their projects.

I believe thoughtful design creates lasting impact for customers, teams, brands, and the long-term performance of a space.

02 / Selected Work

Projects across brands,
markets, and scales.

03 / Experience

A career built across retail, hospitality, and interiors.

Download Resume
2019—PresentH&M
Senior Store Designer2024—PresentLeading new stores, major rebuilds, and space optimization projects across Central and South America, while mentoring designers and coordinating cross-functional teams.
Store Designer2021—2024Designed customer-focused store layouts across Latin America, leading projects from space planning and concept development through implementation.
Store Development Manager2019—2021Led store development for Chile, Peru, and Uruguay, connecting commercial strategy, market insights, and portfolio planning.
2016—2018Starbucks
Store Designer2017—2018Led store projects across the Northeast and Mid-Atlantic, adapting global design standards to each site, budget, code, and customer context.
Associate Store Designer2016—2017Developed layouts, presentations, finish palettes, details, and construction documents, contributing to approximately 40 store projects.
2012—2015Instore Diseño
Project Manager2012—2015Managed retail and interior design projects across Chile, Colombia, Peru, and Argentina, from concept development and technical documentation through implementation.
2011—2012Arqui-k
Junior Architect2011—2012Supported architectural design and 3D visualization for landscape and hospitality projects.
2011—PresentIndependent Practice
Freelance Architect2011—PresentProvides project-based architecture and retail design services for selected clients, including residential and commercial spaces in Mexico.