RETAIL DESIGN & ARCHITECTURE LEADER
STORE TRANSFORMATION·SPACE PLANNING·CUSTOMER EXPERIENCE
Thoughtful Design.Lasting Impact.
01 / About
Experience across markets.
Impact across every scale.
I am a retail design and architecture leader with 15+ years of experience creating commercially effective, customer-focused spaces across 14 markets in the Americas.
Throughout my career, I have worked with global and regional brands including H&M, Starbucks, Sunglass Hut, La Martina, Mossimo, Mario Hernández, and Movistar. My experience covers new stores, major rebuilds, market entries, and projects of different scales and levels of complexity.
I specialize in space planning and complex layouts, balancing brand, commercial, operational, and architectural needs while considering the complete customer journey.
As a leader, I mentor designers to think strategically, strengthen their deliverables, prioritize effectively, and take ownership of their projects.
I believe thoughtful design creates lasting impact for customers, teams, brands, and the long-term performance of a space.
02 / Selected Work
Projects across brands,
markets, and scales.
03 / Experience



